Analysis of Strategic Factors for Company Success | Strategic Management

In this article we will discuss about the analysis of strategic factors used for making useful strategic identification which is needed for the success of a company.

Strategic factors are those key issues that are strategically relevant and that will determine the success of any company in a particular industry and at a given stage in its life cycle. The economics, technology, and socio-political setting of the industry determine what they are.

The managers can narrow the range of strategy identification by asking themselves what are the handful of strategic factors determining the success of their firm in their particular environment and then identifying those strategies capable of meeting the requirement.

In रणनीतिक विश्लेषण this process, managers should do ‘corporate appraisal’ to take a balanced view of strengths and weaknesses of each and every factor.

This is illustrated below:

Stratetic Factors Analysis

The horizontal line represents the current state of something—anything—that is to be considered. Examples are current market share, present profitability, etc. The vertical lines above and below the horizontal line represent the factors that have been identified as strategic.

Arrows can be drawn from each strategic (key) item identified, using the scale to provide a judgmental view of the importance of the factor. Longer lines are more important रणनीतिक विश्लेषण than short lines. Finally, it is necessary to identify what issues can and should be addressed to remove negative factors or strengthen positive ones. This simple approach is रणनीतिक विश्लेषण very effective in achieving balance and consensus.

This scheme of ‘corporate appraisal’ used रणनीतिक विश्लेषण in identifying strategic factors should not be seen as being completely isolated from the studies of the environment. There are interrelationships, and although the two stages are conceptually separate, each impinges on the other.

Thus the first appreciation of the appraisal should be modified by what is learnt about environmental trends and expectations. Market share and the performance of competitors are but two examples of external factors which properly form part of the corporate appraisal. There is no hard and fast line where it is possible to say that the corporate appraisal ends and environmental trends begin.

What factors should be considered in the appraisal? The answer will vary between organisations, and although a generalised view can be given, a real situation will call for some critical situation.

A number of following basic concepts should be carried in mind as the appraisal progresses, and performance rated against them:

1. There might be a better way of doing anything until the contrary is proved;

2. Often knowledge of what is being done is not as perfect as managers within a company believe;

3. When ‘what’ is being done has been established, the question ‘why’ should be asked; and

4. The future is more important than the present, where the trends and effects on the aspects studied can be foreseen.

पेस्ट विश्लेषण

कीट विश्लेषण

एक SWOT विश्लेषण की तरह, रणनीतिक विश्लेषण PEST में चार घटक होते हैं: P olitical, E conomic, S ocial / Cultural, and T echnological। ये चार श्रेणियां व्यापार, जहां आमतौर पर राष्ट्रीय या क्षेत्रीय रणनीतिक विश्लेषण स्तर पर स्थित हैं, की बड़ी तस्वीर का वर्णन करती हैं। कीट विश्लेषण में दीर्घकालिक रुझानों पर विचार करना विशेष रूप से महत्वपूर्ण है, क्योंकि विशेष उद्योगों पर उनके प्रभावों को महसूस करने से रणनीतिक विश्लेषण पहले वे दुनिया में अधिक स्पष्ट हो सकते हैं।

भविष्य की तैयारी करते समय, कंपनियां रणनीतिक योजना में संलग्न होती हैं। यह प्रक्रिया कंपनी के अंदर और बाहर दोनों कारकों को देखती है, और उत्पन्न सूचनाओं को व्यवस्थित करने के लिए अक्सर एक SWOT विश्लेषण, या समान ढांचे को नियुक्त करती है। रणनीतिक योजना जो बाहरी रणनीतिक विश्लेषण कारकों की जांच करती है, पर्यावरणीय स्कैनिंग कहलाती है

कीट विश्लेषण पर्यावरणीय स्कैनिंग की आधारशिला है। पोर्टर के पांच बलों की तरह , एक कीट विश्लेषण संगठन के बाहर आसपास के वातावरण को देखता है। हालांकि, पांच बलों के विपरीत, जो उद्योग पर ध्यान केंद्रित करता है जो एक कंपनी को घेरता है, एक कीट विश्लेषण उद्योग के बाहर बड़े पैमाने पर (रणनीतिक विश्लेषण मैक्रो) वातावरण को देखता है। फाइव फोर्सेज रणनीतिक विश्लेषण की तरह, PEST O Pportunities से मेल खाती है और SWOT में T hreats है।

रेटिंग: 4.47
अधिकतम अंक: 5
न्यूनतम अंक: 1
मतदाताओं की संख्या: 679